Transcend has recently made great strides in the areas of channel management and brand development, and now enjoys a leading position in the NAND Flash market of India. According to a recent report by IDC Research, India, Transcend ranked No.1 in flash memory products including USB flash drives and flash cards in 2007, followed by Kingston and Sandisk. Additionally, the Indian flash drive market in particular was dominated by Transcend last year, and in fact contributed 4% of Transcend's global revenue in 2007.
Moreover, IDC research also pointed out that Transcend's MP3 players and portable hard drives achieved impressive growth in the Indian market, which is not just a result of the adoption of an increasing digital lifestyle in India, but also due to the overall increase in flash memory capacity from traditional 1GB to 8GB and more, facilitating Transcend's remarkable market growth performance.