Transcend has entered the world of e-sports (computer game competitions) by becoming a premier partner of the popular German e-sports clan called n!faculty. Transcend has agreed to support the clan with its fantastic hardware, especially the powerful aXeRam™ Extreme Performance memory modules. Designed specifically for hardcore gamers with top quality components and custom designed high-efficiency aluminum heat sinks, aXeRam™ dual channel memory kits provide excellent overclocking performance and reliability essential for fast paced 3D gaming.
With this partnership, which began in January, Transcend not only intends to increase its brand awareness in this particular market segment, but also to support the principles of the clan, which is known for its social engagement in youth encouragement. To reciprocate, n!faculty's gaming teams will wear the Transcend logo on their clan shirts, and they will help out at Transcend's booth during CeBIT 2008 as well as this year's IFA.
With more than 1.5 million active players in Germany, e-sports is a very fast-growing youth cultural activity. Most participants are males between the ages of 15 and 22, although more and more female gamers are discovering the sport. The n!faculty clan was formed in 1999 and became a registered e-sports association in 2003 with more than 200 members. Themed "mates and more," which implies success, friendship and tradition, n!faculty encourages teenagers to participate. The clan frequently wins German matches and is one of the top ten clans in Europe.